Not since the release of Nelson Mandela has so much attention been focussed on South Africa as with the 2010 FIFA World Cup. This has presented the country with a unique opportunity to market a variety of products, including its wines, to a new audience.
A limited edition collection of World Cup wines has been released by Nederburg, one of South Africa’s better known wineries.
The wines are available locally through all Blackbeard’s retails stores as well as at selected restaurants and bars that will be televising the World Cup. The wines have received an enthusiastic reception from local football fans and wine lovers alike. The range includes a 2007 Cabernet Sauvignon, a 2009 Sauvignon Blanc and a 2009 Dry Rosé. Blackbeard’s also have another Nederburg classic, a 2008 Pinotage.
Apart from these limited edition wines, Blackbeard’s is also getting into the spirit of the World Cup by offering a wider range of South African wines at different price points.
Spice Route wines bring unique South African wines in at a more affordable price point, with Blackbeard’s carrying the Spice Route 2007 Chenin Blanc, 2008 Sauvignon Blanc and 2008 Chakalaka, a unique syrah blended with red varietals for a fusion of flavours, much like the bold South African relish from which the wine takes its name.
On the other end of the scale is a 2005 Rustenberg Peter Barlow Cabernet Sauvignon. With a wine growing history that dates back to 1682, Rustenberg is one of the most respected names in South African wine.
So whether you plan to raise a glass to toast the success of your team, or drown the sorrows of an early exit from the World Cup, do so with a South African wine this June. WH